Supermarkets sell meat from hell and why? Because we keep buying it!

Whereas most farmers care about their animals, supermarkets do not. They purchase dairy and meat products at the lowest possible price, at the expense of animal welfare. The only added value of the supermarket is convenience, as it brings the products close to where you are and even delivers at home.
But today, there is no need to buy meat from your supermarket anymore! There are plenty of alternatives to buy straight from a farm of choice (where the animal has lived a better life). You can even go and visit to see how the animals live and order your cheese and meat online. It’s easy, you support a local business, you eat meat without taking in antibiotics and more importantly, you say no to factory farming.
Just imagine,
if 20% of people would cut out the middleman (the supermarket), 10% - 30% profit (before tax) will be available to farmers, to be invested in animal welfare.

In 2019, retail specialist Marshoek issued a benchmark report of supermarkets which shows two interesting facts:

1. Out of all identified food categories, the highest profit margins were made on selling sliced meat (ham etc) and on cheeses.

2. The bigger the supermarket (the retail company), the higher the profit margins on animal products. As you can see on the graph below, the profit margin (before taxes) on meat and fish is 10% for small supermarkets, but 20% (the double) for the biggest supermarket chains.

This shows that big supermarkets have the power to force farmers to keep the price as low as possible at the expense of billions of farm animals that have no space to move their entire lives and never breath fresh air because that is too expensive.

Should you decide to keep buying meat and dairy from your supermarket, and you care about animals, then choose an animal that has been raised organically. It will have had more space, and lived outdoors at least part of the year. In buying organic meat and dairy products, you incentive supermarkets to source more organic products and to offer less meat and dairy from hell.

Stacks Image 57
Source: Totaal Benchmark - Rapport 2020 (